How do you plan and implement digital campaigns? Many media agencies still work with complicated Excel sheets and macros. This requires additional interfaces and makes the processes susceptible to errors.
LEADING Media proDigi covers the entire workflow of digital media planning. Starting with audience planning, through buying to billing, you can handle all steps of your digital campaigns in one tool.
Professional tool for digital campaigns = /ˈprɒdɪdʒi/
We wanted to develop a professional tool for digital campaign planning. This is also how the product name "proDigi" came about. Since the abbreviation reminded us of one of our favorite bands, it is also pronounced like this: /ˈprɒdɪdʒi/
Reliability and security of LEADING Media
You benefit from the usual reliability and security of LEADING Media, without any detours via Excel sheets and macros. Plan all common online advertising formats* with proDigi and then charge them after exporting as usual in LEADING Media or the invoicing software of your choice. Customer conditions from the master data are automatically taken into account and can no longer be overlooked. And all this is integrated into the stable platform with which you already handle your analog campaigns smoothly.
One-stop store for your digital campaigns
Media planning is a demanding business. Every minute that doesn't have to be spent switching between different programs counts, every click that is saved when copying between campaigns, agencies and customers.
The efficient user interface of proDigi offers interactive access to all elements of your digital campaigns. Thanks to the Excel-like environment, you work with the familiar key commands, benefit from many additional functions that go far beyond the possibilities of Excel, while reducing your manual effort and eliminating sources of error. Secure, integrated and connected.
Digital KPIs under control
Especially important for digital leads in media agencies: proDigi can integrate target group data already in the planning phase. An customer solution has already been implemented for Austrian audience reach data, and this is also possible for data from other countries. This allows you to log the most important KPIs (reach in %, GRP and OTS) for each digital campaign right away.
Available now
The new digital campaign tool is available immediately for all new customers. Media agencies already working with LEADING Media can have proDigi activated as an additional function at any time.
Video: 6 reasons for proDigi
Free trial month without obligation
You want to test proDigi free of charge? Then register for it now. We have summarized all the advantages of the free trial month for you.
*Banner, Google Ads, Youtube, OoH, Tiktok, adressable TV...
You can create a new campaign with just a few clicks. All the necessary parameters for digital advertising campaigns are available to you in your proDigi dashboard.
The correct use of basic data can make your planning processes much easier. In our tutorial, we show you how to create and optimise basic data with proDigi.
proDigi also provides you with a smart target value search for the campaign budget. Whether a remaining budget is to be used or an upper limit must not be exceeded, the items can be automatically adjusted to the budget.
In conventional campaign planning with Excel, the technical costs often represent a major challenge. With the technical costs stored in the basic data, proDigi offers much easier handling.
Search, filter, sort, condense, manage columns: Today we present five functions that will help you to do your work as a digital planner faster, easier and more efficiently.
You've planned a digital campaign down to the last detail, now it's time to share the data with clients, publishers and creatives. The order, media plan, adserver briefing and production schedule can be exported with just a few clicks.
The campaign is running and it is time to take care of the data integration in Adverity and the billing of own services to the client in LEADING Media.
Many digital publishers invoice their services on a monthly basis. To pass on these costs to your clients in a timely manner, use the monthly split function.
In this video we show you how to integrate target group & reach data into proDigi already during the planning phase.
What Only We Can Do: Digital & Classic
If you work with proDigi, you can also access all the classic functions of the LEADING Media media buying software. So you can handle digital campaigns just as cleanly and reliably as TV, print, radio and OoH campaigns.
Unlike other tools on the market, you can also use it to handle cost estimates, supplier invoices, client invoices, and reporting.
And you can manage all conditions for digital and classic channels in one place, including bilateral discount agreements.
The following functions are available with the new tool:
In proDigi's Digital Media Plan, you work with all the parameters that are used as standard in digital campaigns.
By integrating the current target group data, proDigi shows you the most important KPIs (reach in %, GRP and OTS) for each position of your campaign. This way, you always have the potential advertising impact of your campaign fully under control.
You benefit from numerous export options: Create a client media plan, production plan or AdServer briefing directly from the tool or export data for external systems such as Adverity. If you already use LEADING Media, the direct export without detours via external systems is one of the most practical functions.
With the smart target value search, you can interactively try out scenarios of a digital campaign and immediately see how this affects the campaign budget.
Interactive Grid:Edit all dispos with the familiar cursor movements from Excel or with the mouse and track the resulting changes in real time in the budget window. Whether you want to manage columns, search & filter, sort or condense, with just a few clicks in the interactive grid you have even the largest digital campaigns under control.
More than a hundred employees work for us under one roof. As a network agency, we are subject to strict guidelines regarding approval processes, audits and compliance. When we moved into the WPP Campus, we introduced LEADING Job across all agencies. This enabled us to fulfil all the requirements of a network agency in terms of workflow and audit processes. What do I particularly appreciate as CFO? The fact that we can use it to track our expenses properly. And how user-friendly the mass approval process is."
Lukáš Vaculík, CFO of Ogilvy Czech
Having good ideas is one thing. Getting them to the ground as efficiently as possible is the other. With proDigi as a supplement to our Leading Media stack, which we have been using for many years, we save time and minimize sources of error, from the digital media plan to success monitoring. The professional, very committed support during setup, training and ongoing adaptation of the tool to our wishes is also top."
Roman Breithofer, Head of Digital Media, Media1
The implementation of proDigi for planning digital campaigns was an important step for us. The tool speeds up the process immensely and saves a lot of manual work and reconciliation. Having all master data, spendings, forecasts, etc. centrally in one system is an absolute added value and helps immensely with large reports that need to be done quickly."
Stefanie Schreiner, Head of Digital Planning, Mediabrands Austria
Your job as a media planner and buyer is demanding: From often non-existent customer briefings, the identification of media measures based on existing marketing objectives and channel selection based on target group analysis to the final cost plan, it is often a long way. proDigi supports your work, where Excel spreadsheets & macros reach their limits. You want to know how to create easyily a media and costing plan in proDigi? And which parameters you can choose from? That's what this blog post is all about.
You know the problem: All positions of a campaign have been created, the costs for them entered. But at the end of the campaign there is still a residual budget. Or worse, the budget has been overshot. Which levers do you turn now? Which booking volumes need optimisation? Instead of tediously working your way to the optimal budget, simply use the smart target value search in proDigi.
You've always managed digital campaigns with big, complicated Excel sheets, right? The number of macros has increased over the years, finding the current version is a game of chance and we don't even want to talk about the error rate when filling them out by hand. There must be something better and simpler, you think. And you are right! LEADING Media proDigi is the tool for your digital campaigns that you have been looking for!
Here are six reasons why digital media planners no longer want to do without proDigi.
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